I am a data-driven digital marketing strategist with deep expertise across the full Google ecosystem, including Google Ads, Google Analytics 4 (GA4), Google Tag Manager, Search Console, Looker Studio, Merchant Center, and the broader Google Marketing Platform. My approach combines full-funnel strategy with performance-led optimisation, leveraging advanced tracking frameworks, conversion mapping, attribution modelling, and automated audience segmentation. I build and manage omnichannel campaigns across Meta, Instagram, TikTok, YouTube, LinkedIn, and Pinterest, using platform-native tools, pixel integrations, real-time analytics, and API-level reporting to continuously refine targeting, creative, and ROAS. I specialise in SEO, SEM, PPC, and programmatic remarketing, using keyword intelligence, competitive analysis, and behavioural insights to drive scalable growth. With hands-on experience implementing end-to-end marketing pipelines — from UTM structuring and event tracking to A/B testing, creative optimisation, CRM workflows and marketing automation — I confidently manage everything from brand awareness to high-converting performance campaigns. My work is rooted in measurable impact, actionable insights, and a strong ability to transform complex data into clear, strategic decisions that move businesses forward.
I am a data-driven digital marketing strategist with deep expertise across the full Google ecosystem, including Google Ads, Google Analytics 4 (GA4), Google Tag Manager, Search Console, Looker Studio, Merchant Center, and the broader Google Marketing Platform. My approach combines full-funnel strategy with performance-led optimisation, leveraging advanced tracking frameworks, conversion mapping, attribution modelling, and automated audience segmentation. I build and manage omnichannel campaigns across Meta, Instagram, TikTok, YouTube, LinkedIn, and Pinterest, using platform-native tools, pixel integrations, real-time analytics, and API-level reporting to continuously refine targeting, creative, and ROAS. I specialise in SEO, SEM, PPC, and programmatic remarketing, using keyword intelligence, competitive analysis, and behavioural insights to drive scalable growth. With hands-on experience implementing end-to-end marketing pipelines — from UTM structuring and event tracking to A/B testing, creative optimisation, CRM workflows and marketing automation — I confidently manage everything from brand awareness to high-converting performance campaigns. My work is rooted in measurable impact, actionable insights, and a strong ability to transform complex data into clear, strategic decisions that move businesses forward.