Resume
Daily Discounts — Digital Operations & Marketing Lead
(Startup environment | E-commerce & Digital Marketing Leadership)
Brought in to spearhead the launch and growth of a new e-commerce startup from the ground up, leveraging proven personal success in the digital retail space. Built the entire digital and marketing ecosystem from scratch — including website, branding, paid media, analytics, and automation — to position the company for long-term growth.
Key Achievements & Responsibilities:
•Established and managed all Google platforms (AdWords, Analytics, Business Profile), including conversion tracking, tags, and performance reporting.
•Designed, developed, and launched a fully functional WordPress e-commerce store, implementing payment gateways, user tracking, and SEO best practices.
•Created and executed multi-channel campaigns with UTM tracking across email, social media, and Google Ads, managing a monthly budget of R120,000 with measurable ROI.
•Developed the brand identity, including logo design, corporate stationery, and a cohesive visual direction across all platforms.
•Set up and grew all social media accounts, increasing engagement and audience reach through consistent, on-brand content.
•Built marketing templates and workflow systems for assistants and interns, ensuring consistent output and operational efficiency.
•Operated as a strategic “jack-of-all-trades” in the startup’s early phase — overseeing marketing, digital operations, and e-commerce setup until the team expanded.
Founder & Managing Director – The Blue Serif
(Entrepreneurship | Product Design | E-commerce & Operations Management)
Founded and scaled The Blue Serif from a one-person startup into a thriving, fully operational company employing 12 full-time staff. Established during 2020 with minimal funding, the business has grown into a self-sustaining enterprise under strong operational, technical, and creative systems built from the ground up
Key Achievements & Responsibilities:
•Founded and built the company from scratch, leading all business, operational, and creative functions.
•Developed and maintained the company website, managing server migrations, hosting environments, SSL certificates, and email infrastructure.
•Implemented and managed e-commerce pipelines across Takealot, Amazon, and the company’s own online store, integrating logistics and order management systems.
•Set up and optimized Google marketing, including campaign structure, analytics, and ongoing performance tracking.
•Solely responsible for product design and development, overseeing concept creation through to manufacturing.
•Researched, imported, and commissioned specialized production machinery such as clicker presses, CO2 laser machines, and industrial sewing machines.
•Acquired technical expertise in machinery maintenance, including setting machine timing, electronic repairs, and component soldering at motherboard level.
•Built and mentored a capable in-house team, allowing for sustainable growth and reduced dependency on founder involvement.
•Successfully transitioned from day-to-day operations to a strategic leadership role, focusing on innovation and business expansion.
Lead Graphic & Web Designer – Alteram Solutions – Alteram Solutions
(ICT & Government Solutions Sector)
Served as the Lead Graphic and Web Designer for Alteram Solutions, overseeing all design, digital marketing, and web development initiatives for both the company and its contracted government and private sector projects. Collaborated closely with executive leadership and technical teams on high-value ICT tenders and large-scale digital solutions.
Key Achievements & Responsibilities:
•Designed, developed, and maintained corporate and project websites, ensuring responsive functionality, intuitive user experience, and brand cohesion.
•Collaborated with backend developers to create beautiful, functional, and technically robust digital solutions tailored to client requirements.
•Led all graphic design initiatives, producing corporate stationery, digital marketing collateral, and visual assets for both internal use and client deliverables.
•Managed and executed the company’s digital marketing strategy, including online campaigns, brand positioning, and content design.
•Worked directly with the CFO on the visual, structural, and presentation aspects of major ICT government tenders and proposals.
•Designed and implemented presentation decks and proposal templates for high-value client submissions and government bids.
•Directed the design and import process of specialized technology devices, including voter registration tablets, ensuring both aesthetic and functional excellence.
•Contributed to establishing Alteram’s reputation as a forward-thinking, design-led ICT solutions provider through consistent, high-quality digital and visual execution.
Marketing Manager & Lead Designer – Cayenne South Africa
(Multi-Brand Motorcycle Import & Retail Group)
Led the marketing and creative direction for Cayenne South Africa and its portfolio of international motorcycle brands, including Aprilia, MV Agusta, Moto Guzzi, Hyosung, and TukTuk Way. Oversaw all digital platforms, brand development, and campaign strategy to drive visibility, engagement, and sales across multiple channels.
Key Achievements & Responsibilities:
•Designed, developed, and maintained multiple brand websites using WordPress, PHP, HTML, and CSS, ensuring strong performance, security, and SEO optimization.
•Directed and executed digital marketing campaigns across Google Ads, social media, and email marketing, utilizing Google Analytics and data insights to optimize performance.
•Managed and created social media content and campaigns for Facebook, Instagram, and Twitter — from strategic planning to creative execution and community engagement.
•Oversaw brand development for both Cayenne and Cayenne Gear, ensuring consistency in voice, visual identity, and market positioning.
•Managed the marketing team and coordinated cross-functional efforts between design, logistics, and sales departments.
•Designed and produced print and digital materials including pamphlets, magazine ads (SuperBike, RideFast, Dirt & Trail, Bike SA), and AutoTrader display assets.
•Created short promotional videos and motion graphics for online marketing and product launches.
•Produced sales presentations and marketing collateral for newly imported products (e.g., TukTuks).
•Collaborated with the logistics team to support product imports, ensuring timely marketing rollout and campaign readiness.
•Conducted photography for bikes, events, and promotional content to support visual marketing needs.
Social Media Content Manager & Graphic Designer – Restaurant Mosaic, The Orient, APBCO, Legacy
(Hospitality & Fine Dining Group)
Managed and executed comprehensive marketing, branding, and digital communication strategies for four luxury brands under The Orient group. Oversaw content creation, design, and campaign planning to enhance brand visibility and engagement across digital and traditional platforms.
Key Achievements & Responsibilities:
•Managed social media and content strategy for all four companies (Facebook, Twitter, Instagram).
•Utilized Google Analytics and Facebook Pixel for tracking and optimizing audience engagement.
•Planned and executed digital marketing campaigns and content strategies across multiple brands.
•Rebranded APBCO’s corporate identity and developed new brand styling guidelines.
•Designed a responsive HTML/CSS website for APBCO using Dreamweaver.
•Created and distributed Mailchimp newsletters and HTML-based marketing materials.
•Authored press releases, newsletters, and social media content to support brand storytelling.
•Wrote art reviews for The Orient’s collection acquisitions.
•Designed menus, invitations, and packaging for Restaurant Mosaic.
•Attended and represented the brand at VIP events, art auctions, and award evenings.
•Conducted photography for events, food, and brand visuals.
•Produced and edited videos for marketing campaigns and behind-the-scenes content.
Graphic & Digital Content Manager – Deonne Le Roux Jewellers
(Luxury Retail & Jewellery Design)
Oversaw all aspects of marketing, branding, and digital communication for Deonne Le Roux Jewellers. Focused on rebranding, creative direction, and digital transformation to elevate the company’s identity and market presence.
Key Achievements & Responsibilities:
•Led corporate rebranding, modernizing the visual identity and marketing tone.
•Developed and implemented styling guides for online and print publications.
•Managed all digital marketing campaigns, including social media, SEO, and content creation.
•Produced and edited lifestyle and jewellery photography for marketing and online listings.
•Managed social media channels across Facebook, Pinterest, Twitter, and Google+.
•Designed and maintained web layouts, billboards, and all printed marketing materials.
•Created blog content optimized with SEO keywords to drive organic reach.
•Developed and executed in-store and online promotional campaigns.
•Produced training DVDs and creative content for jewellery design education.